Mobile is an exploding communication channel for today’s consumer, who is no longer bound to a physical location or single device to engage with companies. But multiple touch points and pervasive connectivity mean organizations face a key challenge to deliver seamless customer experiences across multiple devices.
Using mobile, social, and other digital technologies, today’s customers are taking power away from corporations by discovering pricing, making public critiques, and buying from anyone at any time anywhere. Download this Forrester Research report to learn IT’s critical role in surviving this new age of the customer.
Customers now have, use, and expect multiple ways to interact with companies. As a result, brands face new challenges to ensure interactions are seamless throughout the customer’s journey. Download this Forrester Research report for details on these emerging patterns of engagement.