Using mobile, social, and other digital technologies, today’s customers are taking power away from corporations by discovering pricing, making public critiques, and buying from anyone at any time anywhere. Download this Forrester Research report to learn IT’s critical role in surviving this new age of the customer.
Customers now have, use, and expect multiple ways to interact with companies. As a result, brands face new challenges to ensure interactions are seamless throughout the customer’s journey. Download this Forrester Research report for details on these emerging patterns of engagement.
Only a fraction of companies are systematically doing what it takes to achieve their customer experience (CX) goals. To turn goals into reality, companies must move their efforts from ad hoc to mature. Download this Forrester Research, Inc. report for details on the 4 steps required to accomplish CX maturity.